Game Based Learning

A serious game is a game that has a purpose beyond pure entertainment. The market for these games has been growing rapidly over a decade. Serious games have huge potential in various domains including education, corporate, defence, healthcare, and advertising. For a serious game to be successful, the game designer needs to accomplish a balance between the fun element and the main purpose of the game. Moreover, the designer needs to understand the customer needs while designing a game. Serious games are being used for training, marketing, sales, product development, emergency services, recruitment, and support. They have found application in various industry verticals such as aerospace & defence, automotive, corporate, education, energy, government, healthcare, retail, media & advertising, and others (research, tourism, and agriculture). Verticals such as corporate, education, and media & advertising are expected to record high growth rate between 2015 and 202