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Serious Games - Some Market Information

A serious game is a game that has a purpose beyond pure entertainment. The market for these games has been growing rapidly over a decade. Serious games have huge potential in various domains including education, corporate, defence, healthcare, and advertising. For a serious game to be successful, the game designer needs to accomplish a balance between the fun element and the main purpose of the game. Moreover, the designer needs to understand the customer needs while designing a game. Serious games are being used for training, marketing, sales, product development, emergency services, recruitment, and support. They have found application in various industry verticals such as aerospace & defence, automotive, corporate, education, energy, government, healthcare, retail, media & advertising, and others (research, tourism, and agriculture). Verticals such as corporate, education, and media & advertising are expected to record high growth rate between 2015 and 202

World of Learning 2016 - Birmingham NEC

The World of Learning is the UK's most comprehensive event for all aspects of Learning and Development (L&D). Showcasing a wide-range of solutions in everything from e-learning and mobile learning to experiential and classroom learning, the event is a 'one-stop-shop' for L&D professionals looking for a complete blend of learning solutions and inspiration. Applio ventured into the world of exhibitions......they are not cheap! We had a great time at WOL16 and generated a lot of interest in our Game Based Learning - we also had a nice post exhibition review. Craig Weiss - http://craigweiss.me/ Craig was a guest at WOL16 and for the 2nd year in a row has been named as the most influential person in the world for e-learning (2016,2015). Craig - WOL16 Review -  https://elearninfo247.com/2016/11/01/and-now-wolc-2016-review/

Applio - Game Based Learning - Feature Video

This is a video from Applio in relation to their Game Based Learning solution - this video highlights the capabilities / features.
STOP THE PRESSURE ULCER GAME FOR THE HEALTH CARE INDUSTRY Applio are about to release a new Serious Game called - Stop the Pressure Ulcer , the game is built using their innovative Digital Learning Platform, a platform that is cloud based and allows Games to be built in hours rather than weeks. The Stop the Pressure Ulce r game is played collaboratively between two teams using tablets. This provides an enjoyable, engaging and collaborative environment that has proven to drive increased retention rates and delivers behavioral change. The game is focused to drive Learning & Development around Pressure Ulcers. Pressure Ulcers cost the USA healthcare industry between $9 and $11 Billion dollars annually, in the UK pressure sores cost the NHS between £1.4 and £2 Billion annually. As you can see even a small degree of improvement would save both Countries an enormous amount of money. I will keep you updated on progress, Applio are just about to embark upon a major sales &a

Applio - Finalists at Venturefest

From over 300 entrants Applio has made it to the final 12 - great news. Pitchfest is a unique pitching competition - an opportunity for 12 finalist entrepreneurs with start-up, early stage and growth businesses to increase their profile in front of a national audience of investors. This year's finalists will be seeking investments totalling over £3.2m. Jointly organised by Aston University, the University of Birmingham and the University of Warwick, you are invited to come along to the Pitchfest Heats to watch the finalists deliver their presentations to expert panelists. The top three pitches will be announced during the Pitchfest Final. They will deliver their presentation again with the overall winner decided by audience vote. ​ Pitchfest will sit alongside the main conference and exhibition which offers great opportunities to network, learn and access support to help develop innovation and growth in your business Venturefest Website
Once upon a time, many, many years ago.......... Once upon a time, many, many years ago..........in every culture upon the planet, humans have used storytelling as an effective means of passing information from one generation to the next. Why? Stories connect with our emotional and inquisitive side, if told well, they hold your attention and imagination. Most of us have had the pleasure of telling 'made-up' fictional stories to children at bedtime, seeing the calm, inquisitive and totally engrossed body language, when normally the child only operates at 100 miles per hour! Stories are the oldest form of learning & development, due to the emotional connection that stories trigger, retention of information vastly increases. In the modern world this form of interaction is reflected in numerous forms - Films, Books, TV, Social Interactions, Games etc. and more importantly still covers all ages and cultures. Do we use storytelling in the modern business environmen
Video play: University turns the science of microeconomics into a great game Playconomics , the game in question, debuted July 2014 as a side project. In 2015 it was used to deliver an introductory microeconomics course in three universities  to more than 4000 students. "It was the first gamified course in economics ever created, worldwide," Motta said. "And the game was a hit. We observed a 10 per cent increase in enrolment in semester one, 2015, and a staggering 35 per cent increase in semester two, probably due to the word-of-mouth generated in semester one." http://www.smh.com.au/technology/innovation/video-play-university-turns-the-science-of-microeconomics-into-a-great-game-20160216-gmv4ca.html The interesting part of this game / university is the research, it provides / provokes some interesting discussions.  http://www.sciencedirect.com/science/article/pii/S0883035514000810 NB: There is a cost for the research document.
Change / Transformation Programmes Why Do They Fail? There is an abundance of data available with eye-watering failure statistics in relation to change / transformation programmes - a key statistic that is regularly quoted is - 70% of major change / transformation programmes fail - why is this? Organisations by their very nature are constantly changing - growing, shrinking, merging, adding new products or services, so why do so many change programmes fail? And how can organisations significantly improve the success of any organisational change / transformation programme, small or large? 1. The Main Point: There is a lot of data freely available that details the high-level statistics in relation to change programme failures: 70% - average failure rate of major transformation programs 39% - failure rate aligned to employee resistance 63% - success rate in programs that focus heavily on positive communications 70% - success rate in programs that focus on employee enga
Northumbrian Water - Game Design Competition Here is an introduction from James Robbins - Northumbrian Water Chief Information Officer. Here at Applio we recently entered the Northumbrian Water Game Design Competition, which has been an interesting experience. It is always nice to see an initiative within a large corporation that mirrors some of the work that your organisation has been developing over the past 18+ months! The Serious Games marketplace is currently growing at a significant rate within the UK, although in my opinion there are is some product segmentation occurring: Gamification Simulation Bespoke Serious Games / Apps All of the above can be deployed to good effect, these solutions are deployed in the corporate world with decisions based upon the ROI and usability of the solution.  Gamification is not that expensive and is used to gamify an existing business process - using leader boards, points, awards etc to engage the user base. Simulati
Business Director since 2002 with successful track record in developing business strategies and plans within the IT products and services marketplace. P&L responsibility for between £5 and £30m. Strategic advisor to client executives and internally (Product Development, Marketing, Sales etc.) to deliver required strategy aligned to financial performance. Proven leader for both product and services organisations. Client focussed, innovative and strong team player. Integral part of growing two innovative and vibrant start-up businesses that leveraged my management, entrepreneurial and business development capabilities. Director Applio Limited HELM is an innovative Serious Games for business platform that delivers major improvements in Employee Engagement, Learning & Development and Organisational Change. . Utilising Game Technologies HELM provides a unique platform that allows organisations to build, buy and develop content that can be delivered via a Seri