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Northumbrian Water - Game Design Competition


Here is an introduction from James Robbins - Northumbrian Water Chief Information Officer.



 Here at Applio we recently entered the Northumbrian Water Game Design Competition, which has been an interesting experience. It is always nice to see an initiative within a large corporation that mirrors some of the work that your organisation has been developing over the past 18+ months!

 The Serious Games marketplace is currently growing at a significant rate within the UK, although in my opinion there are is some product segmentation occurring:
  1. Gamification
  2. Simulation
  3. Bespoke Serious Games / Apps


All of the above can be deployed to good effect, these solutions are deployed in the corporate world with decisions based upon the ROI and usability of the solution. 

 Gamification is not that expensive and is used to gamify an existing business process - using leader boards, points, awards etc to engage the user base.

 Simulation comes in many guises - a 747 flight simulator is a major investment, but far cheaper to undertake training in a simulator that an actual 747 - it is also somewhat safer!

 Bespoke Games / Apps are well, bespoke games and apps - built for an organisation to address a defined issue - like Health & Safety / Learning & Development / On-boarding etc.

 I think the key to enabling rapid growth within the Serious Games industry will be the ability for organisations to purchase, create, build and sell their content that is then delivered via a Serious Games architecture. 

 Think about it - if an organisation was embarking upon a major change programme and wanted to communicate, engage and educate the 5,000 employees - they could purchase a 'communication game framework' from a provider, upload their own content, scenarios etc. and deliver the Gaming experience via individual teams within the organisation. Delivering the required comms, engagement and education required in a Consistent, Repeatable, Professional and Engaging format.

 Here at Applio we have been addressing this key issue for the past 18+ months, we are looking forward to our continued participation at NW and look forward to the Awards Ceremony on 4th February.

 If anyone is interesting in seeing HELM, we will be available to demonstrate how HELM achieve the ROI that is required to take the Serious Games market into rapid growth!







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