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Serious Games - Some Market Information





A serious game is a game that has a purpose beyond pure entertainment.

The market for these games has been growing rapidly over a decade. Serious games have huge potential in various domains including education, corporate, defence, healthcare, and advertising. For a serious game to be successful, the game designer needs to accomplish a balance between the fun element and the main purpose of the game. Moreover, the designer needs to understand the customer needs while designing a game.

Serious games are being used for training, marketing, sales, product development, emergency services, recruitment, and support. They have found application in various industry verticals such as aerospace & defence, automotive, corporate, education, energy, government, healthcare, retail, media & advertising, and others (research, tourism, and agriculture). Verticals such as corporate, education, and media & advertising are expected to record high growth rate between 2015 and 2020. However, the education sector accounts for the major share of the said market.

This report describes the market trends, drivers, and challenges for the serious game market and forecasts the market between 2015 and 2020 on the basis of vertical, application, platform, end user, and region. The factors driving the market include the high return on investment, increased need for user engagement across enterprises and consumer brands, growing usage of mobile-based educational games, and improved learning outcomes.


Serious Game Market, 2014-2020
Serious Game Market
E – Estimated; P – Projected
Source: Press Releases, Investor Relation Presentations, Annual Reports, Expert Interviews, and MarketsandMarkets Analysis


The serious game market is expected to grow at $5,448.82 Million by 2020, CAGR of 16.38% between 2015 and 2020. The education segment accounts for the major share of the market. This segment accounted for a market share of ~18% in 2014 and is expected to grow at a CAGR of 17.62% between 2015 and 2020.

The corporate segment is expected to be the highest growing industry vertical during the forecast period and is projected to grow at a CAGR of 18.37% between 2015 and 2020.

APAC is expected to be the fastest-growing region in the serious game market at a CAGR of 18.06% between 2015 and 2020. In APAC,

China accounted for a major market share of ~40% in 2014 and countries such as India and South Korea are expected to grow at the highest CAGR between 2015 and 2020.

The growing interest of manufacturers in serious games and the increasing emphasis on the development of serious games are propelling the growth of the market in the APAC region.

The major players involved in the development of serious game market include IBM Corp. (U.S.), Cisco Systems Inc. (U.S.), Microsoft Corp. (U.S.), Nintendo Co. Ltd. (Japan), BreakAway Games (U.S.), and Serious Game International (U.K.) among others.
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